Dynamic website design is clearly becoming the latest business wave of internet design. Much of the reason is due to the proliferation and easy access of smart phones and mobile devices that display web pages. Because the average consumer today is relying far more on his mobile device to find businesses, products and services while on the go, dynamic website design is putting responsive businesses in the forefront of those consumer searches. However, a new aspect is also quickly becoming apparent in mobile internet searches: localization.
Dynamic website design essentially determines what kind of internet device a person is reaching a website with and transmits the best website format for that device. If the reader is using a regular desktop computer, then he will see a traditional web page. Conversely, if he?s using a tablet or a smartphone, then he will see a mobile version of the website which loads faster and works better with mobile devices.
Localization of a website takes the matter a step further. Now, not only does the website understand what device a person is using, it can also determine if the person is in the nearby area, pulling up web site content that is specific to a local customer and directing him to the brick-and-mortar address of the business, if it applies. This design feature can even dictate what language the website is displayed on a user?s device.
While it?s a straightforward process creating the necessary website design to trigger the two reactions to mobile devices, the content and benefits still have to be written in such a way that makes them appealing to both the customer, as well as the small business desiring local awareness.
Marketing these services along with relevant website content to small businesses depends highly on showing a company how both internet features bring a local customer right to the small business? doorstep. That means the web site content writer and designer both have to work together to produce a customized model of what a small business? redesigned website would look like, specific to local interests. The goal, of course, is that when an internet user pulls out his phone and looks for a local service or product, he will find the business whose web site meets his need the fastest in the immediate area. This concept can be discussed with a sales pitch, but a picture is worth a thousand words. Small businesses are truly convinced when they see an actual model of tailored content and dynamic website design actually working.
A designer and web site content writer can?t necessarily go modeling websites without being paid first by a given client. Charity doesn?t keep a content provider fed. So the next best approach, marketing-wise, is to show a new potential client how the two internet tools and tailored web site content work using a past project or similar business that is already up and running online. Seeing is believing, and using a visual model can convince small business owners quickly of dynamic design/localization internet combination benefits for their brick-and-mortar stores.
Tom L is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.
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Over the last couple of weeks I?ve been recording the first batch of episodes for my new podcast, which will be launched in time for Christmas, entitled ?The New Business Podcast?.
Brain Clark and company produce one of the best internet marketing based podcasts around. My only gripe is that there aren?t as many episodes as I?d like! What I love about this one, more than anything else is the fact that the focus is on content. Creation of content and?marketing?of content ? all aimed towards developing a great online brand and business. Subscribe Here.
This weekly?jaunt?from Dan and Ian, two of the smartest lifestyle entrepreneurs I know, has been firmly planted in my ?fave podcasts? list for years. Not only are these guys the real deal when it comes to running and growing business, but they also happen to do it all from their laptops, whilst traveling the world ? constantly. Tim Ferriss would be proud of these guys. Subscribe Here.
Pat Flynn has one of the most successful online brands around today. His podcast has just hit the 50th episode mark and is quickly closing in on 2,500,000 downloads. Simply amazing. Couple all this together with a transparent approach, lots of smart guests and Pat?s own solo performances and you?re off to the races! Here?s the episode where he interviewed me. Subscribe Here.
John Dumas recently reached out to me, inviting me to come onto his new show, which boasts a new interview with a leading entrepreneur every DAY! Yes, you read right ? daily. My episode with John won?t be out until the New Year, I believe, but there is plenty of great stuff in the archives already. Be sure to check out the chat?s with Chris Brogan and Seth Godin for starters!?Subscribe Here.
Derek Halpern mixes smart business know-how and principles, along with psychology and human behavior to bring to you his own blend of marketing, sales and general entrepreneurial wisdom. Still only in his second year online, there?s a reason why he?s become so popular! He?s blunt, brilliant, ballsy and above all, memorable. Simply put, his stuff works. Subscribe Here.

The arrival of a baby in the family is one of the biggest life-changing experiences. The event is exhilarating, joyous and definitely needs to be rejoiced and celebrated. Baby shower is an incredible way for the family and friends to show their joy and celebrate the great news and get ready for the arrival of the baby. Anybody can host the shower party for the mom-to-be, but traditionally, only non-relatives hosted the baby shower. 

